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Burn your reps on someone who isn't a lead

Pick a prospect and run the call end to end. They push back the way a real one does, and you get scored on what you actually did — not on whether you watched the video.

Step one

Pick who you’re calling

Direct mail · Guarded

Ray D., 63

Mortgage protection · fixed income

Widowed, doesn't remember the card, will try to end the call twice in the first minute.

Facebook · Price-first

Tanya M., 41

Term · two kids at home

Asks what it costs in the first ten seconds and keeps asking until you answer.

Live transfer · Warm

Earl W., 71

Final expense · already covered

Has a policy from 1998 he thinks is enough. It isn't, and he doesn't know what it pays.


Step two

Run the call

Prospect · Session 12
Ray D., 63
Direct mail · mortgage protection · fixed income
TemperamentGuarded
Spouse on callNo
Budget ceilingHidden
Known objection"Send me something"
Health flagsTwo, undisclosed
Ray · 00:04

I don't remember filling anything out. What is this about?

You · 00:09

It was the card about the mortgage — the one with your address printed on it. Ray, who lives there with you?

Ray · 00:22

Just me since Carol passed. Why?

You · 00:26

Got it. So the coverage would just be on you then. Let me ask you a few health questions.

Ray · 00:33

I guess. How long is this going to take?

8Rapport
5Discovery
Close
He gave you Carol at 0:22 and you moved on in four seconds. Every close in this call runs through her name. Go back and use it.

Step three

Do it again tomorrow

Sessions are scored and kept. Your upline sees the trend, not the transcript — nobody is reading your practice calls.

Objection sprints

Nine objections · 60 seconds each

One objection at a time, on a clock, until the rebuttal arrives without thinking.

Opener reps

Twenty in a row · no notes

Twenty different first lines back to back. The point is that none of them are read.

Full call, cold

Unseen prospect · scored

A prospect you haven't met, start to finish, no retries. This is the one that counts.